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Old Navy Concept Board.jpg

Old Navy:

Connections

Inspired by the phrase "It's not the Destination. It's the Journey" by Ralph Waldo Emerson. 

 

my collection is about a father/son exploring the urban jungle of San Francisco.

Concept Board

Old Navy Consumer Board.jpg

This duo must be prepare for the rough and tumble of the city, so they are looking for hard wearing but stylish clothing.

Customer Profile

The iconic sights of San Francisco of course include the tram lines and the Golden Gate Bridge.

I incorporated these colours into my colour palette with complimentary colours as well.

Colour Board

Old Navy Colour Board Real Real Real Siz
Boys Lineup.jpg

Final Lineup

With several matching outfits, this collection of menswear and childrenswear is directly inspired by the tram map of San Francisco and the tram tracks that run through the city.

Mens%20Lineup_edited.png
Mens Range.jpg
Boys Range.jpg

My entire collection in CAD format.

This includes details like stitching and finishes.

Garment CAD's

Final Collection

This is my complete final collection.

Each garment page has the illustration, matching CAD and the fabric to be used to produce the garment.

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